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Sereniti
Designed to help brands across industries launch with impact.
The Challenge: Website Template Overload
In today’s digital-first world, countless website templates flood the market. While variety is valuable, many users face common challenges when choosing and using templates:
Overwhelm from Options: Too many similar templates make it hard to pick the right one.
Lack of Flexibility: Templates often look good but break down when customized.
Poor Performance: Beautiful designs that load slowly or lack SEO best practices.
Generic UX: Many templates prioritize looks over user experience or conversions.
Problem Statement
Users struggle to find website templates that are both beautiful and functional—leading to wasted time, performance issues, and poor brand expression.
Discovery & Research: What Users Really Need
Surveys & Interviews: Engaged with freelancers, startups, and agencies using templates.
Key Findings:
70% found templates visually appealing but hard to customize.
62% faced performance issues post-launch.
Ideation & Concept: Designing Better Templates
To address these gaps, we focused on crafting templates that offer:
Modular Design Systems: Easy to adapt for different brands without breaking structure.
Performance-First Approach: Optimized for speed, SEO, and accessibility from the start.
Conversion-Oriented UX: Built-in best practices for engagement and results.
Smart Editing Tools: Real-time customization with live previews and guidance.
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