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Creative lead

Creative lead

Lucas Grant

Blending strategy, design, and execution to create thoughtful work.

About me

I’m a multidisciplinary Brand Designer with a strong focus on crafting visual identities that balance creativity and strategy. My approach is rooted in storytelling — I believe every brand should feel authentic, memorable, and aligned with its core values. Over the years, I’ve developed expertise across identity design, digital content, and campaign visuals, helping businesses grow their presence through design that not only looks striking but also connects with audiences.

I thrive in collaborative environments, working closely with marketing, product, and creative teams to ensure a brand’s vision translates seamlessly across platforms. From logos, typography, and visual systems to motion design, reels, and social campaigns, I bring concepts to life with clarity and attention to detail.

When I’m not designing, I stay inspired by exploring photography, culture, and digital trends — constantly seeking new ways to merge aesthetics with impact.

Experience

Brand Designer | Freelance / Studio |

  • Designed and launched brand identities for clients across tech, lifestyle, fashion, and creative industries.

  • Developed logos, typography systems, color palettes, and brand guidelines tailored to client needs.

  • Created social-first design systems, optimizing content for feeds, stories, and reels.

  • Produced motion graphics and short-form video assets to support campaigns and increase engagement.

  • Collaborated with copywriters, strategists, and developers to deliver cohesive, multi-channel branding solutions.

Visual Designer | Marketing / Creative Team |

  • Worked as part of an in-house team to strengthen brand identity and maintain consistency across all platforms.

  • Designed campaign visuals, pitch decks, and marketing assets for product launches and seasonal promotions.

  • Partnered with performance marketing to adapt creative for paid media, increasing ad engagement and click-through rates.

  • Introduced updated design templates and systems that streamlined content creation for the wider team.

Graphic Designer | Junior Role | [Company or Freelance Work]

  • Supported senior designers in developing print, packaging, and digital collateral.

  • Assisted in producing visual assets for social campaigns, including ads, posts, and influencer collaborations.

  • Gained early exposure to client communication, project timelines, and brand guidelines.

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